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Merchandising Assessment
Blue Gorilla
2020-04-01T20:10:35-07:00
Optical Merchandising ​
SCORECARD
developed by Bill Gerber and featured in 2020 magazine
On a scale of 1 to 5, how do you score on the following 9 topics?
1. Optical clutter is out. Clean, simple & curated is in.
*
Please select a score from 1 to 5
1
2
3
4
5
2. Useage of a written lifestyle questionaire & optical treatment plan system.
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Please select a score from 1 to 5
1
2
3
4
5
3. Gender, brand & lifestyle signage are clearly visible
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Please select a score from 1 to 5
1
2
3
4
5
4. Signage that clearly tells the story of our brands are visible.
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Please select a score from 1 to 5
1
2
3
4
5
5. Frame boards are out. Minimal shelving is in.
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Please select a score from 1 to 5
1
2
3
4
5
6. Current lighting is jewelry store quality, cool white.
*
Please select a score from 1 to 5
1
2
3
4
5
7. Interactive tablets & digital signage are used throughout the optical.
*
Please select a score from 1 to 5
1
2
3
4
5
8. Usage of graphics or digital signage on storefront.
*
Please select a score from 1 to 5
1
2
3
4
5
9. No separate waiting room. Waiting is integrated into optical space.
*
Please select a score from 1 to 5
1
2
3
4
5
Your Total Score & What your results say about your practice:
Please answer all questions to see your merchandising assessment score.
Your total score (out of 45):
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