Less than 5% of optical retailers currently have proper signage throughout their facility, thus making the identification of specific areas and brands difficult for patients.
Smart retailers use effective signage. By introducing a personalized and comprehensive signage program, the sale of multiple pairs and patient satisfaction will organically grow.
Category signage guides the viewer
Personalized signage enhances frame boards and shelving displays
New Rule #4 Retail Storytelling Leads To Discovery And Increased Multi Pair Purchases
In all retail categories, storytelling is crucial to engagement. Simply putting out hundreds of frames is no longer enough. Patients want to know the back story about specific designers, collections and creations. Written brand descriptions and simple digital picture frames go a long way in communicating what the frame / lens solution is all about. It’s difficult to remember and transmit all the details and interesting points inherent in the product offering.
The OMG! Face Mount production technique involves the permanent fusion of a light jet photographic print and 1/4″ acrylic. By using a special optically clear adhesive, an air tight bond is created. Matching the print with its front side, or “face” to the back of the UV resistant flaw-free optical grade acrylic.
Featured brands signage drives traffi c to optical
Brand story signage engages the viewer
Samples of OMG signage solutions
Our personalized signage programs offer significant savings and make the ordering process easy! Click below to learn more!
