OMG! Optical Marketing Group 2018-08-16T16:07:36+00:00

Learn more about our products and services below!

Practice Design

With over 20 years of experience designing and developing retail spaces for major brands andprogressive optometric practices, OMG is ready to help you realize the space of your dreams.

Practice Makeover

Is your practice in need of an optical makeover? OMG has the expertise & products that will instantaneously transform your space into a highly appealing retail store.

Retail Consulting & Training

We offer a variety of strategic merchandising consulting services and our acumen is well regarded in the industry. Contact us to plan a workshop around your needs.

Personalized Signage

Less than 5% of optical retailers currently have proper signage throughout their facility, making it difficult for patients to identify specific areas & brands. A comprehensive signage program leads to the sale of multiple pairs and higher patient satisfaction.

Eyewear Displays & Shelving

Frame boards are out. Glass or wood shelving with clean, stylized risers that show eyewear in all their glory, are the new normal. We have a variety of solutions to compliment any space or style, including LED Lit Floating Shelves – available in countless finishes.

Window & Wall Graphics

OMG also specializes in the development, installation, and fulfillment of window & wall graphics. Our professional team and experienced technicians will ensure that your project is done right and on time.

What Client’s Say

“The OMG design team knew exactly what our space needed to become much more effective. Their signage and displays have given us the polish that makes all my multiple pair Rx’s viable and highly desirable-Thanks OMG!”
Dr. Calvin Dalton, Dalton Family
“Our patients are now drawn to the brands they love and respect as a result of the OMG signs and displays. I never knew how effective our space could be until OMG showed us. Our sales and multiple pairs continue to increase and I know the merchandising has played a significant role in that”
Jeff Fultz, Kirman Eye
“Thank you for making our optical boutique truly world class”
Kena Dale, Dalton Family Eyecare
“We brought in Bill Gerber to design our new optical. His design is very, very much out of the box from what is typically done in optometric practices. The end result is absolutely incredible. It’s jaw dropping when patients come in. They all stop on he threshold and the look in their eyes is gratifying, it’s everything you want as an owner! The staff is re-energized in the new space. It’s just a wonderful, wonderful place to come to!”
Dr. Anthony Gannotti, Giannotti Vision Care

OMG! Your Finishing Touch Resource.

OMG is a finishing touch resource that exists to help fine tune your space so it is cohesive, creative, personalized and thoughtful. Clearly and professionally communicating your identity and offerings is essential to creating a positive buying experience. OMG was born out of Bill Gerber’s New Rules of Optical Retailing Guidebook.


Ready to shop?  Check out our store.


Got an idea? Lets get started!


Want proof?  Watch a short Makeover video.


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